In this 알바 post, we are going to go deeper into exactly what a content creator does, the different platforms that they work on, what the salary of a typical content creator looks like, and how you can get started as a content creator. Here, we will explore content creators average salaries, what influences that number, and strategies for increasing your own pay. Below, we will break out $53 into higher-paying companies and industries.
The pay scale is $36,000-$58,500, and top earners are earning as much as $74,500 annually in America. In Fall 2020, Glassdoor reported a salary range of $35,000 to $73,000 annually for content creators, and freelancers who handle social media accounts for clients can charge between $15 and $120 an hour.
While many on the highest-paid content creators and influencers lists have branching out of TikTok (i.e., having their own TV shows, brand deals, acting, and music careers), an estimated 30% to 50% of their income is still coming from sponsorships with TikTok brands.
TikTok has introduced a new method for generating income for individuals passionate about content creation and influencer marketing. The Creator Economy has grown tremendously over the last couple years, with a number of platforms making it easier for content creators to get access, not to mention easier to monetize through the in-app features available for creators. The creator economy is flourishing – so much so that a LinkedIn report found that creator jobs posted nearly tripled from 2021.
You only need to subscribe to LinkedIns Job Alerts to see that an increasingly large number of companies are promising high-paying jobs in the digital media space, many focusing on content creation. In an ever-changing world of digital media, staying up-to-date on industry trends is vital to content creation. While this innovative profession sounds glamorous, being a content creator requires juggling multiple tasks, continually brainstorming new ideas, and keeping abreast of the latest industry trends.
While content creation is a multifaceted job, it may help to specialize in one specific field, such as web analytics, social media, search engine optimization, or content creation. For businesses, content creation may mean creating newsletters, emails, digital marketing materials, brochures, social media, articles, annual reports, advertising, publishing, and corporate communications, among other things. Content creation is particularly relevant for digital content, as this is where most content is consumed (and where the money is, if you are looking to generate income from your efforts).
More importantly to businesses, content is what users, readers, or viewers get value out of. For starting a content production career, it is important to decide which types of content you are going to work on, be it writing, videos, podcasts, or images.
Depending on what content you are looking to produce, you will need a working knowledge of creative skills, including graphic design and video editing, particularly if you are working alone and do not have a creative team to depend on. If you are attached to a larger organization, then most of the time, you will not need to produce the content on your own, and you will have a creative team that takes care of that. If you are working at a startup, influencer, or trying to build a personal brand, then you may need to take on some responsibility on your own, such as creating the content, editing it, and engaging with people.
As you tackle the live tasks of a real company, you learn what it is like to produce effective content, all while staying in line with the brand. You will learn how to produce effective content that connects with a target audience, all while being evaluated by your mentor.
You may not feel inspired to produce new things daily, but constantly building up your skills in writing, photography, graphic design, or videography will leave you well-positioned when it comes time to apply for jobs as a content creator or to start your own brand. Being a content creator opens up opportunities to work at a business or create a brand of your own. You could even freelancing as a content creator on a part-time basis initially, so that you know what it is like working as a content creator before committing to full-time employment.
Successful content creators know there is a lot more to being a sought-after commodity than just writing better content (although this is a great starting point, and works well for some, such as copywriters). For instance, a content creator on social media would spend most of her time working on researching hashtags and audiences, creating photographic or video content for posts, and reviewing reports from past campaigns to analyze their success. Social media creators work across multiple platforms, with content created specifically for each one in order to resonate with this specific audience.
Social media creators also work to write content, either as a caption to their posts, a digital advertisement, or video, in order to back up whatever visual is shared. You might even hear social media content creators called influencers, since they typically have a significant social media following of their own, and they will partner with brands to produce sponsored content, advertising businesses to their followers. Companies find high-quality content motivates users to act, and they may cultivate communities and loyalty by engaging with a brand, their community, or both.
If you are looking to put in the time and effort into creating content for TikTok and making money off it, then you will have to master the game on TikTok in order to earn good money off the creator fund. A quick look would lead you to believe this is a fairly poor payoff for producing content, but money is money, and someone creating content for the sake of it would be more than happy to take home $40 every day.